The hiring challenge
A smaller agency needs range. The strategist had to understand positioning, campaign thinking, client objectives and channel choices while being practical enough to turn strategy into briefs and execution with a lean team.
The challenge was finding people who were neither purely conceptual nor purely operational — and who would genuinely fit a smaller, hands-on agency environment.
Our recruitment approach
mujobs mapped strategists, senior marketers and agency-side profiles around client exposure, strategic ownership and hands-on execution. The search prioritised evidence of turning business problems into practical marketing direction.
80 relevant profiles were mapped into the market and qualified for agency fit.
For employers hiring a Marketing Strategist, MuJobs combines role-specific market mapping, active sourcing and direct candidate outreach. We clarify relevant experience, motivation and availability, then coordinate the next conversations around the hiring brief.
The outcome
The position was successfully closed in four weeks, giving the agency a strategist able to move between client conversations, planning and delivery.
Understanding the position
A strategy role in a lean agency needs a clear bridge between thinking and delivery. The person must translate a business question into a useful marketing direction, then help others turn it into a brief and practical work. Assessment should distinguish a polished presentation from the ability to guide decisions when priorities, resources and client expectations compete.
Questions that make the brief more precise
- How was the business problem translated into a marketing strategy?
- Which decisions changed because of the person’s input?
- How closely did they stay involved during delivery?
Planning your next recruitment assignment
Start with the work the new person will own, the business context and the constraints that cannot change. Separate essential experience from preferences. That gives the market mapping a clear direction and makes it easier to explain why someone belongs on the shortlist.
A similar title is only a research starting point. In an initial conversation, we would clarify the project or team, the practical conditions and the evidence you need to make a decision. The scope of sourcing, candidate qualification and interview coordination can then be agreed around the actual requirement.
Marketing recruitment that connects ideas and execution.